What is AdSense and how does it work?
Have you ever thought about the way your website looks online? Maybe, you’ve just started a blog or an e-commerce store and are wondering: “How to get traffic from all over the world?”
What we have done in this article is a comprehensive guide on how people can make money from their websites with no experience in technical aspects! This post will help you understand what the most popular Adtech platform on the market, like Google Ads, Bing Ads, etc., is all about!
What is AdSense?
AdSense is one of the largest advertising networks that helps publishers worldwide. The company operates under a free program and offers web hosting services exclusively. Adsense has its own technology called SDKs. The service allows advertisers to pay for ads on other websites, which they can use as well. You can read more about it in detail here.
AdSense, also known as Media.net, was launched in 2004 by David Sarnoff at AOL and merged with Dynarama and Marma in 2005. Since then, the platform, especially the AdSense division, has expanded across many languages globally and quickly became a popular business model.
At present, there are 200 million monthly visits to sites using AdSense across multiple countries. That figure is only expected to grow by 3% every year.
Websites from different spheres of life use this system to promote their businesses. There are a number of reasons for why AdSense is so popular. One good reason is because advertisers are willing to spend higher amounts than before.
Companies and bloggers have found out that AdSense is easy to use and reliable. In addition, AdSense makes it possible to buy ad space with minimal costs! If you want to know more about the future of the Internet sphere, check our dedicated video below.
AdSense Overview – Key Features & Benefits
AdSense is a leading marketing network that provides many features including social media monitoring, conversion tracking, SEO optimization, mobile targeting, CPM measurement, audience segmentation, cost per impression (CPM) tracking, user data analytics, and much more. Our team of experts will help you evaluate each feature before choosing to implement them into your site.
For example, CPM stands for Cost Per Mille and refers to the approximate amount paid for a single ad per 1000 impressions on your site.
AdSense is integrated with various tools like Google Analytics, Facebook Insights, Conversion Tracking, Amazon Ads Manager, Google Search Console, Adobe Advertising Cloud, HubSpot Sales Cloud.
This integration will allow you to measure many campaigns at once, track conversions, set up remarketing systems, monitor inventory and pricing, optimize keywords, manage campaign performance, calculate gross profit, report KPIs, and much more! AdSense supports numerous language platforms as well, such as English, Spanish, Chinese, Korean, French, German, Italian, Russian, Japanese, Spanish, Polish, Swedish, Vietnamese, Czech, Simplified Chinese, Portuguese, Thai, Turkish, Indonesian, Brazilian Portuguese, Lithuanian, Malay, Armenian, Ukrainian, Estonian, Hebrew, Arabic, Hungarian, Bengali, Croatian, Macedonian, Bosnian, Norwegian, Kyrgyz, Serbian, Slovak, Maltese, Ukrainian, Romanian, Azerbaijani, Kazakh, Jordanian, Palestinian, Somali, Moroccan Arabic, Georgian, Albanian, Lao, Polish Arabic, Tatar, Sinhala, Turkish Tamil, Telugu, Urdu, Farsi, Kannada, Swahili, Pidgin, Hausa, Burmese, Amharic, Māori, Ma’ikam, Ndebele, Lusophone Tongan, Venda, Yiddish, Oromo, Yoruba, Afrikaans, Breton, Chuvashalu, Twi, Shona, Dinka, Kiswahili, Kiswahili, Swahili, Kikuyu, Bantu Tuva, Igbo, Konkani, Javanese, Xhosa, Zulu, Nepali, Hmong, Khmer, Khmer, Bahasa Indonesian(Indonesian), Basque
AdSense Overview – Platform Features & Similar Services
AdSense is the leading digital advertising platform across devices and platforms (both desktop and mobile). Its main competition includes similar entities like BidRight and Monzo. While both offer similar options, BidRight focuses mostly on display ad buying while Monzo specializes mostly in email advertising. Other competitors include Rakuten and Clickbank.
AdSense Features – Social Media Monitoring
AdSense, among others, is part of the WebFX Group. We combine advanced algorithms and statistical techniques. When combined with these technologies, we create a powerful tool that offers solutions for increasing the reach of websites, improving sales, promoting products, and building loyalty programs. The following information shows what AdSense does best and what it cannot do so far.
AdSense uses its unique algorithm to determine if a visitor will click a particular link or not based on how appealing he/she appears to be to the advertiser. Let us take a closer look at some key features from the aforementioned section.
Featured Campaigns and Targeted Outcomes
One of the major AdSense benefits that attracts new users is featured advertisements. These types of campaigns require little effort and often cost less than standard ads, which means that they tend to work better for businesses that don’t have enough resources. Featured campaigns also tend to be successful, since audiences tend to be active when viewing content that interests them.
AdSense allows advertisers and companies to target specific results depending on several criteria. Some of these criteria may include the buyer journey stage, eCommerce checkout, brand awareness, past purchases, age, gender, location, device and operating system.
It is safe to say that marketers need to find out the right metrics to analyze user behavior. In order to do that successfully, publishers should choose a suitable product that has already been tested for success.
Publishers also need to understand their strengths and weaknesses in terms of targeting. They must understand what type of ad they can afford and what kind of audience they can attract with minimum budget. Finally, they must know their budgets for displaying their ads, which means knowing what channels they can invest in.
A wide range of factors, including geolocation, devices, shopping habits, browsing history, and the size of a customer base, needs to be taken into account when doing targeted tactics. Understanding these basic concepts will lead to better results when creating targeted campaigns.
There are three general categories of advertisement mediums (display, text, and video) used on any given page. They can be used separately or together. AdSense allows you to serve ads on your site depending on the category. Therefore, an interesting comparison would be AdSense and Paypal to see which payment platform can deliver the highest ROI for customers. Keep reading: Is PayPal Better Than Affiliate Marketing?
AdSense Overview – Advanced Settings
When discussing any topic related to a certain platform, details should always be included. In case you haven’t heard about AdSense before, let us explain it using simple examples:
Through Dynamic Ads, you can target demographics based on geo-location, device, gender, age, purchase history, etc. through targeting options. Moreover, you will have the option to add your own image or upload a pre-made file to start generating revenue immediately. This mode is ideal for small businesses who can focus on running ads on their websites instead of having to worry about managing multiple accounts.
Another notable advantage of Dynamic Ads is that they require no setup cost because everything is automatic. Also, dynamic ads are easier to maintain because everything remains responsive.
To generate more leads, consider using Promoted Ads to boost sales. Instead of selling physical product, you could sell promo codes like vouchers, discounts, points, or gift cards and encourage engagement. With Mobile Advertising, you can put ads on popular apps like WhatsApp and Instagram to maximize user reach. Now, let’s take a deeper dive into AdSense advanced settings.
Adsense Advanced Settings
The first thing you need to do is create a free Account with AdSense. After that, you will need to create a cookie to verify your identity during logging in. You will also gain access to Adsense dashboard. Here you will find a list of all available tools and functionalities. Check out the following section as it covers almost all of your questions about it:
Allowed Types of banners & header texts
Types of ads
Ad format
Ad optimization settings
Ad placement strategy
Ad campaign length
Targeting options
Ad campaigns
Campaigns type
Pricing strategies
Social Plugin